Tag: YouTube

Posted on

An 11th Online Video Prediction Added to Unleash Video's 10

unleash-video-logo

Straight from @TimJahn his 10 Online Video Predictions for 2010 are available over at his UnleashVideo.com site. Have to say I agree with most all of them, though maybe a bit askewedly (is that a word? :))
Here’s my take on each of his items. You’ll obviously want to click through to read his post to know what the heck I’m talking about!

10 Online Video Predictions for 2010

  1. There’s a lot of money out there for company’s to spend advertising. Recession? Blah!
  2. Sounds like social media video production. I’m for it, however not to overlook the value of creative juice production when working in close proximity to other creatives.
  3. If Apple doesn’t do this, someone else will. From what I read Hulu.com is likely to move into subscriptions as well.
  4. Too much “creative integration” of product marketing might harm video monetization. But only if done in cheesy fashion.
  5. Very excited to see what creative minds will do with live, streaming services from an entertainment vs. reporting perspective.
  6. Not looking forward to 500,000,000 channels of lifestreams 🙁
  7. I really liked Joost and its first application. Much better than MCE, at least in my eyes.
  8. The players are all mostly the same that are making “real” movies, so it makes sense they’d find funding based upon fame and marketshare in their online pursuits.
  9. Pre-roll ads are fine. 12 pre-roll ad units: NOT!
  10. A little scared about small businesses getting into video promotions of their wares. Have you seen some small business websites? Yikes!
  11. My 11th? I’d like to see company’s like Vidli.com and even Youtube extend the earnings potential to sites that embed other’s video content. If you’re making money when it is shown, and it gets seen on my site, share the wealth!
Related articles by Zemanta
Reblog this post [with Zemanta]
Posted on

Vidli.com's Licensing Model Appears on Right Track

As I’ve reported here over the past weeks, Vidli.com, The Official Video Licensor is launching in early 2010. They hope to provide the copyright owners of videos with the ability to monetize them with licensing fees. This instead of the current generally accepted model of placing ads in front of, during and after the playing of the video.
The other way to generate revenues to charge for subscriptions to a site that plays all of your favorite videos. In veiled promises, both Youtube and Ooyala have indicated they are leaning towards pay to watch models “in the near future”.
None of the video delivery networks are yet willing to make the stand on just when they are going to start charging visitors to watch videos they serve. It’s clear this business model, one which Vidli.com hopes to compete in is heading somewhere. Vidli just hopes it’s towards profitability.
Some of today’s pertinent stories about video monetization, pay per view (or pay per video as Ooyala’s calling it now), and video licensing:

YouTube Is the Top Social Media Innovation of the Decade

YouTube didn’t even exist for more than half the decade, but a perfect storm of increasing bandwidth, advances in Flash, and the rise of social networks (where YouTube content could be embedded) made 2005 the perfect time for the site to make its debut. The growth was meteoric, and within 18 months, the website became one of the most trafficked on the web and the company was sold to Google for $1.6 billion

Video Monetization via Pay Per View – Ooyala Interview

I Interviewed Bismark Lepe, Founder and President of Products for the online video platform Ooyala , about how their solution also allows content providers to make money from their “premium” video content via subscription models and pay-per-video (PPV) models – or what I refer to as, “video for sale.” I caught up with Bismark after his session at the recent Streaming Media West / Online Video Platform Summit in San Jose, California, where he was speaking on the panel, Defining Online Video Platforms . As the session preview stated, “There have never been more people publishing online video, and there have never been more online video platform solutions on the market. But with so many choices, it can be confusing to decide what services are right for your online video initiatives.”

YouTube Paid Video Could Come “In the Not Too Distant Future”

YouTube is serving up more than a billion videos per day and all of them are free. That could change soon, says YouTube executive David Eun. Eun, who runs partnerships for Google’s site, confirmed earlier reports that YouTube is looking to stream movies and/or TV shows that aren’t available on the site now and won’t be supported by advertising. So someone, either consumers themselves or a sponsor who picks up the tab, would need to pay for them directly. When? “In the not too distant future,” Eun says–while leaving enough wiggle room for Google (GOOG) to avoid actually saying that it is committed to any particular plan.

Related articles by Zemanta
Reblog this post [with Zemanta]

Great Buys at Amazon.com

[affmage source=”amazon” results=”3″]video[/affmage]

Great Buys at Overstock.com

[affmage source=”overstock” results=”3″]video[/affmage]

Posted on

If Vidli Takes on YouTube & Ooyala, Who Wins?

. . . and tellys!
Creative Commons License photo credit: Elsie esq.

As Vidli.com prepares to enter the video licensing and monetization market, they’ll find the stakes getting higher by the moment.
Recently, video site giant, YouTube has been heard mumbling they may begin to offer premium content, ala Hulu.com, but for a fee. To be fair, similar whispers have also been rumored to be true for Hulu as well.
Another upstarting video delivery company, Ooyala, former winner of Amazon’s Web Services Start-up Challenge has steadily built up its offerings to be a contender in both live streaming of video events as well as on-demand delivery. Earlier reviews of their services showed interesting video monetization via ad insertions as well as a number of other methods.
The question for newcomer Vidli.com is whether or not they will be able to jump into the fray and compete with the big boys and girls of video delivery. From the Vidli blog, their aim is to “help people buy, sell and rent videos online.”
There’s clearly a lot of content to go around and it seems that any new entry into the space should be able to forge a successful business if they go about things correctly. Of course in today’s world of monetizing video online, knowing the correct course IS the battle!
Following are two stories characterizing Vidli’s challenges as they enter this sphere.

Vans Triple Crown of Surfing and Ooyala Team Up to Give Fans a Front Row Seat

The Vans Triple Crown of Surfing presented by Rockstar Energy Drink, the last stop on the Association of Surfing Professionals (ASP) World Tour, known for attracting top-ranked surfers looking to battle it out with the world’s biggest and most popular waves, teamed up with Ooyala, a leading provider of end-to-end video platform applications and services, to deliver first-class viewer experiences with continual live-streaming coverage.
Ooyala’s live streaming technology allows customers to create and manage live streams within the same console from which they manage their Video-on-Demand content. The native support of live streaming makes it very quick and easy to showcase coverage of key events, reaching broader audiences worldwide. Ooyala’s analytics engine provides real-time viewership data for key metrics such as the number of plays, displays, amount of video watched, geographical distribution and domain distribution.

YouTube considers pay-for movies and TV shows in push to attract new content

A senior executive said they were considering allowing pay-for content to encourage more media companies to license premium movies and TV shows on the popular video-sharing website. Although YouTube is the most visited video site in the U.S. with more than 125 million users a month, many analysts see rival Hulu, which carries full length shows, as the future of the Web video business.

Related articles by Zemanta
Reblog this post [with Zemanta]
Posted on

What's Next in Video Monetization and Premium Content Licensing

YouTube, LLC

We’re seeing a number of announcements by the big boy companies attempting to grab major foothold share in video monetization industries. Companies like Google’s YouTube is considering a subscription model in an attempt to entice premium content copyright holders to use their system.

Hulu, LLC

A move like that would place them in direct competition with Hulu.com with whom it is anticipated will start its own subscription model soon after the new year. Clearly however, in that marketplace, with Hulu’s owners being Disney, NBCU, and FOX, they have an advantage in getting that premium content.
For everyone else that’s not a Google or Hulu, there might be hope to make money with their copyrighted video by using Vidli.com, the Official Video Licensor. Their stated goals are to provide a place for you to sell, rent and buy videos online.
Here’s some snippets of stories that jumped out at me today. What do you think?

Widevine raises $15M for delivering web video to consumer gear

$15M for delivering web video to consumer gear
Widevine has raised $15 million in funding for its business of delivering video to web-connected consumer electronics gear. The company’s technology includes video optimization, which means it will size the video for a particular display and play it at a rate that matches the speed of its Internet connection. It lets consumers bookmark, fast forward, or rewind Internet video. The content it distributes has digital rights management to prevent piracy.

How You Can Make Money Remixing Someone Else’s Stuff

Our model also gives property owners a structure for inviting the creative community to collaboratively help the owner build out content on a scale not feasible under traditional approaches, which translates to new opportunities for fans to engage meaningfully in their favorite entertainment.
Imagine a video game developer releasing a new title. They could spend thousands of dollars on an alternate reality game, which is basically a one-time marketing expense that – hopefully – will generate indirect revenue by driving sales of the new title. Or, they could selectively open up certain elements of the game world and allow fans to create original works of fiction, art, comics, video, music, etc. within the video game property.

YouTube looks at subscriptions, more ad dollars

YouTube is considering offering users the option to pay for subscriptions in a bid to encourage more media companies to license premium TV shows and movies to the popular online video site, a senior executive said.
YouTube, which is owned by Internet search giant Google, is already known to have held talks with several major movie studios about renting movies.

Paramount Begins Licensing Clips Online, With Help from Digitalsmiths

What do you do when your DVD business starts to show serious signs of decline? If you’re Paramount, you look for ways to create a new revenue stream from your existing catalog of video content. With that in mind, the movie studio today launched ParamountClips.com, a warehouse of short-form video assets created and indexed with the help of Digitalsmiths.
The site will enable users to license clips from Paramount titles such as The Godfather, Forrest Gump and Top Gun, all without reaching out to the studio to do so.

Related articles by Zemanta
Reblog this post [with Zemanta]