Digital Content Monetization: How Should You Charge?

Juke Image Send works

Monetizing your digital content might be one of the main reasons you started creating the stuff. So how do you do it. How do you do it right? I came across a post by Marcelo Lewin of the Center for New Media Studies with some great stuff you’ll want to absorb.
I’ve listed out the 10 items from that post, but you definitely need to click through and read the additional information that’s been written on each list item. Definitely well worth your time.

Top 10 Monetization Tips or Why It’s Ok To Charge For Your Digital Content

  1. Don’t Be Afraid To Charge
  2. Approach Sponsors
  3. Track Everything!
  4. Price Your Content Accordingly
  5. Try Out All Revenue Models
  6. Identify Your Audience
  7. Identify All Your Media
  8. Produce Content That People Will Like
  9. Build Your Audience
  10. Think And Act Like A Media Company
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Marketing: Events vs. Processes

Seth Godin You know what I love about Seth Godin’s posts? They are quick, to the point, unusually poignant, and short reads (mostly). His post today, The reason social media is so difficult for most organizations, really brought it home today for what I’m doing in my career pursuit right now.
Hopefully you are aware that I’m attempting to get an interview with, The Official Video Licensor. They are a new startup that is offering free beta invites through the previous link. By clicking through and signing up for their no cost account, you’ll be helping get me closer to an interview with them for a new Social Media Marketing position they are offering.
The reason Seth’s post interested me so much is how it relates to what I’m doing in my approach to this contest. I’m doing my best to actually use a number of facets of social media to make my case to you, my friends and occasional readers. By creating what I hope to be genuine content that will benefit you and casually inserting a link and request the favor of having you sign up, I am focusing on the “process marketing” angle.
Some others attempting to get invited to interview with are effectively using Twitter and/or Facebook. From my perspective those attempts however amount to “event marketing”.
By that I mean those messages are all about the contest itself, the contestant, and not really about the longer tail advantages of creating quality content that could continue to drive traffic and interested users to Vidli in the long term future.
Of course, there’s nothing wrong with pleading on Facebook and Twitter to help a lad (or lass!) out. I’m also inserting variations of those messages into my stream as well. My hope is that by attempting to do more than just beg for your action on my behalf, you’ll be more willing to take the 37 seconds or so and click through to the beta invite sign up form.
You would be helping me out tremendously. And if you told just 3 of your friends or family members about the good you did, that would help out 3X as much! Oh, did I mention that I’ll be buying beverages if/when I get hired by Vidli when this is all done (disclosure: you actually have to have signed up for me to qualify for this offer ;))
Thanks for your time!

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How Could have Helped PBS NewsHour

As reported on The Official Google Blog today, YouTube is now hosting daily news reports from the (amazingly great!) PBS NewsHour. All very cool and a great way to get the content when you’re not in front of your television.
PBS logo (October 4, 1971 to September 30, 1984) But what if PBS had simply used a service like, The Official Video Licensor?
If you go to the NewsHour page on YouTube, you’ll immediately notice there are no advertisements on the page. Maybe they plan to have in roll spots in an attempt at their video monetization, however, it is unclear how they are going to support their business mode.
With the amazing video licensing that Vidli plans on providing content owners, it would seem to be a no brainer for a company that is generating this much content to consider using their services. Add to this mix the fact that Vidli has some amazing marketing efforts that will virtually ensure somebody like PBS NewsHour would be able to turn a nice profit by promoting their video online.

After nearly 35 years on air, PBS NewsHour recently re-launched its broadcast program and website in an effort to provide viewers with NewsHour content wherever, whenever, and however they want to access it. As part of this transformation, the nightly news program is starting a major new initiative with YouTube.

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How Could Comcast, NBCU, HULU and Vidli Play Together?

Just finished the well thought out and written article by Jim O’Neill of Fierce Online Video entitled, In Comcast’s NBCU lineup, is there room for Hulu?. Mr. O’Neill lays out what is likely to be how Comcast Cable, the controlling interest in NBCU after agreeing to a joint venture with General Electric will likely operate.
Disney_logo All’s well and good. I suppose. Granted I’ve not done any serious research and obviously don’t know the players, but I have my reservations. When the announcements were starting, my friend @NyahWilliams asked me what I thought. I told her that I’ve no real experience with Comcast as a company, but I do read.
That’s the great thing about the Net. All these blogs, Twitter, various other social interactions. Just paying attention allowed me to have a relatively informed opinion to share with her. I’ve read very little positive about Comcast’s products and customer service.
fox_logoNow they have all the great stuff the Jim outlines in his article, and it causes me to worry about that control; that power they might wield over stuff I like to watch (Chuck, I’m looking at you 😉 )
Anyway, now that I’m striving to get a gig with the Vidli, The Official Video Licensor, it occurred to me that Vidli’s services of offering per video licensing fees might be the perfect solution to help ensure that Hulu stays in operation.
nbcu-logoDon’t get me wrong. I don’t want to pay for content any more than you do; neither do I want to watch 8 to 10 commercial units per break. (WTF are the networks thinking anyway?) I watch the 15 to 30 second break on Hulu shows. Because they force me to. But that’s fine. When it gets upwards to 4 or 5 units? Maybe not.
So, I’m just pondering that if a service like Vidli could land accounts with the copyright holders that provide Hulu with content (talking of course about NBCU, Disney, Fox) then perhaps there could be alternative online video monetization that would give us, the consumers, affordable access to shows with reduced advertising or none whatsoever.
new_vidliJust saying, there are some alternatives for the big players to consider that doesn’t force online video, IPTV, etc to become synonymous with the 60 year old boob tube operations.

Product Marketing and WordPress

My good friend Joseph Cizek and I have decided we are going to do it. No, we’re not going to do that, we’ve decided that we are indeed savvy WordPress developers and possibly authors. The focus of our book and the support community we plan to develop is based upon Product Marketing with WordPress.
Product Marketing With WordPress
We know a heck of a lot about WordPress; how to build hearty, heavy duty sites as well as how to make them look nice and pretty. We belief that our combined experiences within our professional careers (and those very close to us) will allow us to bring Product Managers, Marketers, and similar professionals high quality resource materials.
I invite you to click through to the site we’ve set up at to read more about our upcoming venture. If you’re a member of WP or would simply like to stay in touch about our new venture, be sure to sign up for the email subscription or RSS feed so you can get notified as we make progress towards our goals.
As always, looking forward to your thoughts and insight!