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Where will Vidli.com Fit into the Value Add Chain of Online Video Monetization?

As the new year is strapping up its boots and getting ready to launch us all into a brand new decade, those of you (and I) interested in online video may be wondering what’s next. As I continue my quest to become Vidli.com’s next Social Media person (you can help by clicking here and signing up to receive a free beta invite. TIA!) I find myself learning more and more about the marketplace.
The work I’ve done in the past for EPI, LLC (where I’m a founding partner) as we attempt to launch TheFightChannel.com, an all fighting online video network has been very educational. In fact, during 2008 I actually designed and submitted to applications for patent protection on processes to deliver audio and video online in new and unique fashion.
Couple the above with the thousands of hours of fight related video we hope to one day launch to fight fans around the world, and you can better understand why having all this knowledge around video licensing and monetization is important. From a business model perspective, we needed to be able to talk to content owners in terms they could understand.
So, now I’m more closely following the happenings in delivery, licensing, monetization and more in the world of online video. Following are some interesting stories from the past couple of days.

Internet TV advances with Boxee Beta and FCC probe

The maturation of Internet TV software like Boxee signals a shift to a more distributed media environment. However, bridging the gap between television and online media is a difficult proposition, not least because traditional content producers are slow to embrace these services.

How Digital Distribution is Changing Viewers Habits {Web Strategies for storytelling}

This paper will identify the current advancement of digital distribution channels and its viewers imminent behavior habits. I hope to prove that today filmmakers, storytellers, and documentary producers can now bypass the traditional methods of video circulation and target their own markets directly using social media websites, live streaming and video podcasting.

New Year’s Wishes For Online Video In 2010

The very best thing to happen to the execution side of our business in 2009 was the emergence and adoption of the VAST standard. VAST compliance allows buyers of inventory to integrate with publishers in a matter of hours, as opposed to custom integration processes that could take days, weeks or months. The efficiencies inherent to VAST enable increased productivity across the board by letting buyers get time-sensitive campaigns up faster, dramatically reducing the potential for errors caused through manual trafficking, and by allowing publishers to significantly reduce trafficking burden. A growing VAST adoption rate coupled with more embracement of standards will benefit all participants in the online video value chain.

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Early Christmas Taco Dinner

From Early Christmas Dinner

Because my Sister and her husband have plans to be with their daughter’s boyfriend’s family during the actual holiday and that weekend, we decided to have our dinner and gift giving yesterday.
As such, we made one of our favorite family style meals, tacos. Mom has that wonderful serving tray that houses 9 different bowl containers for all the yummy stuff that you might want to put on your taco. And you can’t see it in this picture, however, if you click through to the complete album, you’ll see the entire table setting.
Have to say that it was a super delicious meal and the four of us thoroughly enjoyed dining together. And that was before we opened up all of our gifts. Woo Hoo!

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Where Were You During My Ratatouille and Sirloin Experience?

Top Sirloin and Ratatouille
I decided I needed to use the makings I had bought for ratatouille, else risk losing perfectly good vegetables to the compost heap. Are you like me that way? Just despise allowing your laziness to cost you? Money. Time? Effectiveness? Yeah, I dislike it as well.
So, I made sure I had the time (i.e., all my tasks were done and submitted properly) and simply spent the afternoon in the kitchen. I’ve been making ratatouille for about 6 months now. Guessing at least a dozen times. Really!
Why so much, you ask? Mainly because I like experimenting with recipes I enjoy. Tweaking ingredients, methods, flavor profiles. Starting with the same recipe that Julia Child used on her television show, my first attempt was hatched. I enjoyed it well enough to make it again (from the same recipe) and liked it again, even more.
Then I went online searching for other recipes, finding about a gazillion, of course! There’s really a lot of different philosophies when it comes to making this pleasant peasant dish. I even found and tried a couple of times the biyaldi recipe that was the basis of the dish in the movie “[asin=B000VBJEEG]Ratatouille[/asin]”. I especially liked the addition of yellow squash in that one.
Anyway, the meal was a great thick cut Top Sirloin broiled to a juicy rare (but fully safe!) and the ratatouille served over fluffy white rice. I must admit that Mom and I were very pleased! You would have been too. Where were you? Next time! 😉

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If Vidli Takes on YouTube & Ooyala, Who Wins?

. . . and tellys!
Creative Commons License photo credit: Elsie esq.

As Vidli.com prepares to enter the video licensing and monetization market, they’ll find the stakes getting higher by the moment.
Recently, video site giant, YouTube has been heard mumbling they may begin to offer premium content, ala Hulu.com, but for a fee. To be fair, similar whispers have also been rumored to be true for Hulu as well.
Another upstarting video delivery company, Ooyala, former winner of Amazon’s Web Services Start-up Challenge has steadily built up its offerings to be a contender in both live streaming of video events as well as on-demand delivery. Earlier reviews of their services showed interesting video monetization via ad insertions as well as a number of other methods.
The question for newcomer Vidli.com is whether or not they will be able to jump into the fray and compete with the big boys and girls of video delivery. From the Vidli blog, their aim is to “help people buy, sell and rent videos online.”
There’s clearly a lot of content to go around and it seems that any new entry into the space should be able to forge a successful business if they go about things correctly. Of course in today’s world of monetizing video online, knowing the correct course IS the battle!
Following are two stories characterizing Vidli’s challenges as they enter this sphere.

Vans Triple Crown of Surfing and Ooyala Team Up to Give Fans a Front Row Seat

The Vans Triple Crown of Surfing presented by Rockstar Energy Drink, the last stop on the Association of Surfing Professionals (ASP) World Tour, known for attracting top-ranked surfers looking to battle it out with the world’s biggest and most popular waves, teamed up with Ooyala, a leading provider of end-to-end video platform applications and services, to deliver first-class viewer experiences with continual live-streaming coverage.
Ooyala’s live streaming technology allows customers to create and manage live streams within the same console from which they manage their Video-on-Demand content. The native support of live streaming makes it very quick and easy to showcase coverage of key events, reaching broader audiences worldwide. Ooyala’s analytics engine provides real-time viewership data for key metrics such as the number of plays, displays, amount of video watched, geographical distribution and domain distribution.

YouTube considers pay-for movies and TV shows in push to attract new content

A senior executive said they were considering allowing pay-for content to encourage more media companies to license premium movies and TV shows on the popular video-sharing website. Although YouTube is the most visited video site in the U.S. with more than 125 million users a month, many analysts see rival Hulu, which carries full length shows, as the future of the Web video business.

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What's Next in Video Monetization and Premium Content Licensing

YouTube, LLC

We’re seeing a number of announcements by the big boy companies attempting to grab major foothold share in video monetization industries. Companies like Google’s YouTube is considering a subscription model in an attempt to entice premium content copyright holders to use their system.

Hulu, LLC

A move like that would place them in direct competition with Hulu.com with whom it is anticipated will start its own subscription model soon after the new year. Clearly however, in that marketplace, with Hulu’s owners being Disney, NBCU, and FOX, they have an advantage in getting that premium content.
For everyone else that’s not a Google or Hulu, there might be hope to make money with their copyrighted video by using Vidli.com, the Official Video Licensor. Their stated goals are to provide a place for you to sell, rent and buy videos online.
Here’s some snippets of stories that jumped out at me today. What do you think?

Widevine raises $15M for delivering web video to consumer gear

$15M for delivering web video to consumer gear
Widevine has raised $15 million in funding for its business of delivering video to web-connected consumer electronics gear. The company’s technology includes video optimization, which means it will size the video for a particular display and play it at a rate that matches the speed of its Internet connection. It lets consumers bookmark, fast forward, or rewind Internet video. The content it distributes has digital rights management to prevent piracy.

How You Can Make Money Remixing Someone Else’s Stuff

Our model also gives property owners a structure for inviting the creative community to collaboratively help the owner build out content on a scale not feasible under traditional approaches, which translates to new opportunities for fans to engage meaningfully in their favorite entertainment.
Imagine a video game developer releasing a new title. They could spend thousands of dollars on an alternate reality game, which is basically a one-time marketing expense that – hopefully – will generate indirect revenue by driving sales of the new title. Or, they could selectively open up certain elements of the game world and allow fans to create original works of fiction, art, comics, video, music, etc. within the video game property.

YouTube looks at subscriptions, more ad dollars

YouTube is considering offering users the option to pay for subscriptions in a bid to encourage more media companies to license premium TV shows and movies to the popular online video site, a senior executive said.
YouTube, which is owned by Internet search giant Google, is already known to have held talks with several major movie studios about renting movies.

Paramount Begins Licensing Clips Online, With Help from Digitalsmiths

What do you do when your DVD business starts to show serious signs of decline? If you’re Paramount, you look for ways to create a new revenue stream from your existing catalog of video content. With that in mind, the movie studio today launched ParamountClips.com, a warehouse of short-form video assets created and indexed with the help of Digitalsmiths.
The site will enable users to license clips from Paramount titles such as The Godfather, Forrest Gump and Top Gun, all without reaching out to the studio to do so.

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Monetizing Video Clips the Next Ringtone Success?

paramount-insceneThis should prove to be an interesting service. As reported in the NY Times, Paramount will open a movie clip licensing service tomorrow. And tomorrow is not today, as I’ve just found out. Tried to sign up and access their site, and after submitting, nothing. Just nothing. Maybe tomorrow it will be accessible. We’ll see.

Paramount to Start Online Service to Sell Movie Clips

Paramount Pictures, looking for new ways to turn its old movies into cash, especially as DVD sales continue to decline, is creating an online video clip service that will allow users to search hundreds of feature films on a frame-by-frame basis.

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How Could Vidli.com Monetize a Video of Blue Footed Boobies?

Just a quickie post today before I get to brave the elements (and worse, holiday shoppers!) During my morning reading routine I came across this way too cute video of an actual mating dance between two Blue Footed Boobies. It is possibly the most bizarre and cutest thing I’ve seen in quite some time. Betting it will be for you as well. If you aren’t able to see the video, here’s the link to the Blue Footed Booby Mating Dance on YouTube.
[youtube oYmzdvMoUUA 500 315]
Blue Footed Boobies from the Galapagos Islands doing their famous mating dance.
Now, if plumdiggity, instead of just posting that video up on Youtube, had used Vidli.com, The Official Video Licensor, they might have been able to make some money.
I’m not sure how many views it will take, but if nearly 40,000 people are interested in the video content you create, you can bet some of them are going to be willing to pay to see it.
And this is where Vidli comes in. The company is nearing its launch and has opened up beta invitation sign ups. They are also looking for a Social Media Person to bring on board. As such they’ve concocted a unique contest for folks like me to garner support from great folks like you. If you can take 37 seconds or less and click through to sign up for a FREE Vidli.com beta invitation, you’d be doing me the HUGEST favor.
You won’t regret it. Honest. And think of all those adorable little blue footed boobies just waiting for your love and affection! 😉

Some Very Possibly Related Stories About Blue Footed Boobies (by Zemanta)
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Who's Your True Blue Booby, Vidli.com?

Blue-footed Booby (Sula nebouxii)
Creative Commons License photo credit: A_E_P

Tonight after some holiday shopping to pick up materials for making some AWESOME gifts for Mom, Sister, and Niece (pics to post before too long. And don’t worry, my family doesn’t read my blogs 🙁 ), I decided to whip up a Twitter Archive.
I’d been following @Andrea_r‘s conversation about the Twitter Digest plugin and got interested in the concept of archiving my tweets so I could access them past the 7 days or so that Twitter allows you access.
A couple of days ago, Ron (@WPMUguru) posted up a fix to the Twitter Digest plugin allowing it to operate correctly on WPMU:

Andrea was looking for a Twitter digest plugin so that she could start making a permanent backup of her tweets because the twitter API only provides access to the last 3200 tweets. The plugin she asked me to look at was Twitter Digest by Tim Beck. The reason she asked me to look at it was that it the option page did not save the settings in WordPress MU.

Rock and roll! So, I decided to add a new subdmain to the BoldlyGoing.com WPMU install and hook things up. Now you if you hit MyTweets.BoldlyGoing.com you can marvel 😉 at the wonder.
Basically, there’s the WPMU subdomain with the P2 Theme running the look and feel. I’ve got Twitter Digest (v. 1.8.3b the MU enhanced version) grabbing the tweets every morning early and posting to the site.
Finally I also installed Photo Dropper so I can go back to the site every few days and add some nice visual stuff.
And that’s what drove this post, especially its title. As I continue to earn your trust and eventually your support in my pursuit of the Social Media Gig with Vidli.com I was messing over at my twitter repository site and decided to post up a test from the front page (as per P2 theme). I did a search on Flickr for blue footed boobies and found that lovely little rascal you see above.
Have to say, they are really strange, yes? But adorable nonetheless!
Hey, thanks for taking the time to check out this post. And if you are feeling rather altruistic today, why not take about 37 seconds or so and sign up for the FREE beta invite for the new video monetization service that Vidli.com will be launching early next year. I’m buying drinks for everyone that’s helped me get the gig (if, of course I get the gig!)
Seriously though, thank you for your time. You have my sincere gratitude! Have a wonderful weekend.

Ever So Quite Possibly Related Articles on Twitter & Social Media (thanks Zemanta!)
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What is Happening in Video Monetization News Today?

As I learn more about the detailed processes of video monetization, I am coming across a ton of interesting stories. I’ll start collecting them and making posts here. If the concept goes well, perhaps I’ll start up a new site to focus on monetizing video, licensing fees and other issues and perhaps DRM topics as well.

Early 1950s Television Set
Creative Commons License photo credit: gbaku

You probably know that I’m attempting to get hired by Vidli.com and as such really need to increase my knowledge about online video and how it works from a business model perspective.
The work I did with TheFightChannel.com as we tried to launch that business really got me hip deep into online video. From content delivery networks to transcoding, I learned a lot. In fact, as part of that experience I actually filed two patent pending processes for delivering online video and audio in some interesting and unique ways.
Below are recent stories that seem worthy of in depth study. Thanks!

Kyte & LEVEL Studios Formulate Partnership Allowing Brands & Enterprises to Maximize Online, Social & Mobile Web Presence

Kyte, the online, mobile and social video platform for live and on-demand content and LEVEL Studios, an independent digital agency, today announced the formation of a strategic partnership that will provide brands and corporate enterprises with the ability to maximize their online, social and mobile Web presence through interactive, multi-platform social video experiences. Monster Energy, the leading provider of energy drinks in the United States, is the first brand to benefit from the partnership – having recently unveiled its new Web site designed by LEVEL Studios and incorporating Kyte’s online video platform to engage audiences and build brand awareness across the social Web.

TVDeck Is All Kinds Of Awesome – Finds The Best Videos Online

TVDeck, a newly launched website, wants to organize all the best internet video content, and give it to you with a beautiful UI. In the words of their leader: “TVDeck is a video show search and aggregation site. We find the best videos and categorize them by topic showing the most recent headlines from each show.”

iBNSports and Vootage Raise Standards for High School Sports Broadcastst

Internet sports television network iBN Sports announced today that they have joined forces with their primary competitor for high school sports, Vootage. For the past four years, the two companies have led the way in live broadcasts of high school sports in California and sports fans will now benefit from the strengths of both companies. Vootage’s advanced in-video tagging technology and statistical data tracking will combine with the robust streaming platform and back-end infrastructure of iBN Sports to deliver the most comprehensive high school sports broadcasts on the Internet at the highest quality.

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What Does Holding a Camera Still for 2:48 Gets You?

How about 5,669,208 views (as of this post date)?
Uhm, that’s a lot of people viewing a really funny and entertaining video of a kid bopping around to the sights and sounds of a Beyonce video.
What might have happened if Cory’s dad had helped me out by signing up for a free beta invite from Vidli.com and taken advantage of the Official Video Licensor’s ability to help you monetize your online videos?
Over 5 1/2 MILLION views? Thinking there’s some change to be made there!
[youtube ikTxfIDYx6Q 500 315]
Cory dancing to his favourite music video. Visit Cory’s official website SingleBabies.com

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