Loved reading Aliza Sherman’s post over at Web Worker Daily entitled Twittering Causes Blindness: Busting Social Media Myths. (Thanks @JosephCizek!) In her article, Aliza really simplifies the overriding thoughts about social media marketing and how businesses are trying to use it like they have used every other mass communications medium.
- Image via Wikipedia
I was especially drawn to
Myth 6: Social media is the new advertising platform
It’s about communications not advertising! As simple as that. Really.
Clearly, smart folks are using the Social Media sites to express their thoughts and attempt to brand their offerings. Done right and that’s a great thing. Take a company like Vidli.com who is using the social media networks to find their next Social Media Expert. They’ve designed a contest (of which I am participating in) to see who can accumulate the largest number of sign ups for their beta services.
What’s important about this is that Vidli, and others maintain focus on their business models. Do they simply want a ton of possibly not truly interested folks signing up? Or is the longer tail of quality content being generated that eventually points highly qualified folks towards their business offerings going to make more sense at the end of the day?
I’m betting on the latter; however that takes time. And this contest ends on December 21st (Look on the Bright Side Day. Honest!) Not really a lot of time for genuine, quality content to take hold and start driving traffic and the message, but my gut tells me the Vidlians (my word!) will see my M.O. and entertain thoughts of inviting me to interview with them.
We’ll see. In the meantime, you should pay attention to what companies are doing in the social media space. How are they doing? Would you suggest ways they can use the medium better? Do share!
Articles related to Busting Social Media Myths
- How Could Comcast, NBCU, HULU and Vidli Play Together? (boldlygoing.com)
- Seeing the Trees in the Social Media Forest (myventurepad.com)
- Social Media improves Paid Search Performance by up to 300% (webmetricsguru.com)
- Seth Helps Me Describe Vidli.com’s Video Licensing (jamesdkirk.com)
- How Can You Help Get Someone Hired? (jamesdkirk.com)
- The New Badge of Direct Marketing (opinion.rapp.com)
- Beware Social Media Snake Oil (businessweek.com)
Take a look at this quick and interesting little video from Socialnomics. In it you’ll see all sorts of facts and figures about the suspected returns on investment that you’re likely to get when you employ an active social media campaign.
Take for instance Vidli.com. The up and coming “Official Video Licensor” is employing a social media contest to find their next social media expert.
Online marketing is growing every day, and when companies leverage the 2010 Web applications available, it can be quite easy to see real ROI on their social media marketing efforts.
Social Media ROI: Socialnomics is by Socialnomics author Erik Qualman. This video showcases several Social Media ROI examples along with other effective Social Media Strategies. Music is by Bob Sinclair (“Tennessee”)
My 5 Year Mission
- To explore new places
- To seek out new friends and new fascinations
- To Boldly Go where I have not gone before