Digital Content Monetization: How Should You Charge?

Juke Image Send works

Monetizing your digital content might be one of the main reasons you started creating the stuff. So how do you do it. How do you do it right? I came across a post by Marcelo Lewin of the Center for New Media Studies with some great stuff you’ll want to absorb.
I’ve listed out the 10 items from that post, but you definitely need to click through and read the additional information that’s been written on each list item. Definitely well worth your time.

Top 10 Monetization Tips or Why It’s Ok To Charge For Your Digital Content

  1. Don’t Be Afraid To Charge
  2. Approach Sponsors
  3. Track Everything!
  4. Price Your Content Accordingly
  5. Try Out All Revenue Models
  6. Identify Your Audience
  7. Identify All Your Media
  8. Produce Content That People Will Like
  9. Build Your Audience
  10. Think And Act Like A Media Company
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Video Monetization Space Should Heat Up with in the Mix

Clearly there are a ton of companies that are trying to monetize your video for you. While they’re at it, they hope to take a piece of that transaction and keep themselves in the black.
Google New Logo For YouTube :)Proper video licensing and video monetization is no easy prospect. Take a look at the excerpt from the post below on Youtube’s attempt to monetize over a billion videos that are streamed EVERY DAY! It’s not easy, even for almighty Google.
And that brings me to and their desire to jump into the video money making machine. With their self proclaimed title as The Official Licensor of online video, is plans to provide content owners with the ability to sell, buy and rent their copyrighted video content.
And I’m attempting to get hired by Vidli to become their next Social Media Person. Should you find this post interesting perhaps you could take 37 seconds or so, and help Vidli hire James D Kirk (that’s me, BTW 😉 )

Presenting the XPlayer

The All Access Live XPlayer is an affordable way for you to control how your video and live broadcasts appear on the Internet. Using the advanced features and customizable tools of The XPlayer, your content is presented to a world wide audience in perfect form. The XPlayer is more than a fancy player, it is a video management and monetization system. Each player is wrapped with an in-stream ad system and serves ads from companies like Frontier Airlines, Lysol, Game Crazy, Miller Light, and many more. The XPlayer is a turn-key solution to start making money with your content today.

Pop Warner Selects Monetize Media for Live Video Streaming of their Events

Monetize Media Inc., the leading online video platform, today announced that Pop Warner Little Scholars, Inc. has selected Monetize Media as its exclusive provider for live and on-demand video webcasting of its regional and national events covering both Pop Warner’s 2009 Superbowl Football championships and National Cheer and Dance competition. Pop Warner is pleased to utilize all the features of Monetize Media’s Online Video Platform which includes online video management, encoding, customized video players, publishing, syndication, aggregation, analytics, and advanced monetization capabilities.

Partner content at the heart of YouTube monetization strategy

This means the vast majority of videos on YouTube have absolutely no advertising at all, because the company is only comfortable serving advertising against what it calls partner content. According to the partnerships qualifications and FAQ, people or organisations applying to be a YouTube partner they must meet the following requirements:

  • You create original videos suitable for online streaming.
  • You own or have express permission to use and monetise all audio and video content that you upload – no exceptions.
  • You regularly upload videos that are viewed by thousands of YouTube users.
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Marketing: Events vs. Processes

Seth Godin You know what I love about Seth Godin’s posts? They are quick, to the point, unusually poignant, and short reads (mostly). His post today, The reason social media is so difficult for most organizations, really brought it home today for what I’m doing in my career pursuit right now.
Hopefully you are aware that I’m attempting to get an interview with, The Official Video Licensor. They are a new startup that is offering free beta invites through the previous link. By clicking through and signing up for their no cost account, you’ll be helping get me closer to an interview with them for a new Social Media Marketing position they are offering.
The reason Seth’s post interested me so much is how it relates to what I’m doing in my approach to this contest. I’m doing my best to actually use a number of facets of social media to make my case to you, my friends and occasional readers. By creating what I hope to be genuine content that will benefit you and casually inserting a link and request the favor of having you sign up, I am focusing on the “process marketing” angle.
Some others attempting to get invited to interview with are effectively using Twitter and/or Facebook. From my perspective those attempts however amount to “event marketing”.
By that I mean those messages are all about the contest itself, the contestant, and not really about the longer tail advantages of creating quality content that could continue to drive traffic and interested users to Vidli in the long term future.
Of course, there’s nothing wrong with pleading on Facebook and Twitter to help a lad (or lass!) out. I’m also inserting variations of those messages into my stream as well. My hope is that by attempting to do more than just beg for your action on my behalf, you’ll be more willing to take the 37 seconds or so and click through to the beta invite sign up form.
You would be helping me out tremendously. And if you told just 3 of your friends or family members about the good you did, that would help out 3X as much! Oh, did I mention that I’ll be buying beverages if/when I get hired by Vidli when this is all done (disclosure: you actually have to have signed up for me to qualify for this offer ;))
Thanks for your time!

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How Could have Helped PBS NewsHour

As reported on The Official Google Blog today, YouTube is now hosting daily news reports from the (amazingly great!) PBS NewsHour. All very cool and a great way to get the content when you’re not in front of your television.
PBS logo (October 4, 1971 to September 30, 1984) But what if PBS had simply used a service like, The Official Video Licensor?
If you go to the NewsHour page on YouTube, you’ll immediately notice there are no advertisements on the page. Maybe they plan to have in roll spots in an attempt at their video monetization, however, it is unclear how they are going to support their business mode.
With the amazing video licensing that Vidli plans on providing content owners, it would seem to be a no brainer for a company that is generating this much content to consider using their services. Add to this mix the fact that Vidli has some amazing marketing efforts that will virtually ensure somebody like PBS NewsHour would be able to turn a nice profit by promoting their video online.

After nearly 35 years on air, PBS NewsHour recently re-launched its broadcast program and website in an effort to provide viewers with NewsHour content wherever, whenever, and however they want to access it. As part of this transformation, the nightly news program is starting a major new initiative with YouTube.

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How I Use Facebook Pages to Help Get Hired at should hire James D KirkAs I make progress with the project of getting an interview with, I felt it important to effectively use Facebook in spreading that message.
I’d never really made a page on FB before, so bear with me on the its development. There’s only the beginning of some stuff there now, but I was able to finagle the video that you see pictured in the screen grab below. Hoping that doesn’t piss anyone at Vidli off (hey, it was up on Youtube!)
The Facebook page I'm building to help get me an interview at
Oh, and don’t forget to drop over to and vote for Vidli in the Vator Splash Competition

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What is Happening in Video Monetization News Today?

As I learn more about the detailed processes of video monetization, I am coming across a ton of interesting stories. I’ll start collecting them and making posts here. If the concept goes well, perhaps I’ll start up a new site to focus on monetizing video, licensing fees and other issues and perhaps DRM topics as well.

Early 1950s Television Set
Creative Commons License photo credit: gbaku

You probably know that I’m attempting to get hired by and as such really need to increase my knowledge about online video and how it works from a business model perspective.
The work I did with as we tried to launch that business really got me hip deep into online video. From content delivery networks to transcoding, I learned a lot. In fact, as part of that experience I actually filed two patent pending processes for delivering online video and audio in some interesting and unique ways.
Below are recent stories that seem worthy of in depth study. Thanks!

Kyte & LEVEL Studios Formulate Partnership Allowing Brands & Enterprises to Maximize Online, Social & Mobile Web Presence

Kyte, the online, mobile and social video platform for live and on-demand content and LEVEL Studios, an independent digital agency, today announced the formation of a strategic partnership that will provide brands and corporate enterprises with the ability to maximize their online, social and mobile Web presence through interactive, multi-platform social video experiences. Monster Energy, the leading provider of energy drinks in the United States, is the first brand to benefit from the partnership – having recently unveiled its new Web site designed by LEVEL Studios and incorporating Kyte’s online video platform to engage audiences and build brand awareness across the social Web.

TVDeck Is All Kinds Of Awesome – Finds The Best Videos Online

TVDeck, a newly launched website, wants to organize all the best internet video content, and give it to you with a beautiful UI. In the words of their leader: “TVDeck is a video show search and aggregation site. We find the best videos and categorize them by topic showing the most recent headlines from each show.”

iBNSports and Vootage Raise Standards for High School Sports Broadcastst

Internet sports television network iBN Sports announced today that they have joined forces with their primary competitor for high school sports, Vootage. For the past four years, the two companies have led the way in live broadcasts of high school sports in California and sports fans will now benefit from the strengths of both companies. Vootage’s advanced in-video tagging technology and statistical data tracking will combine with the robust streaming platform and back-end infrastructure of iBN Sports to deliver the most comprehensive high school sports broadcasts on the Internet at the highest quality.

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How Are You Busting Social Media Myths?

Loved reading Aliza Sherman’s post over at Web Worker Daily entitled Twittering Causes Blindness: Busting Social Media Myths. (Thanks @JosephCizek!) In her article, Aliza really simplifies the overriding thoughts about social media marketing and how businesses are trying to use it like they have used every other mass communications medium.

Aliza Sherman
Image via Wikipedia

I was especially drawn to

Myth 6: Social media is the new advertising platform

It’s about communications not advertising! As simple as that. Really.
Clearly, smart folks are using the Social Media sites to express their thoughts and attempt to brand their offerings. Done right and that’s a great thing. Take a company like who is using the social media networks to find their next Social Media Expert. They’ve designed a contest (of which I am participating in) to see who can accumulate the largest number of sign ups for their beta services.
What’s important about this is that Vidli, and others maintain focus on their business models. Do they simply want a ton of possibly not truly interested folks signing up? Or is the longer tail of quality content being generated that eventually points highly qualified folks towards their business offerings going to make more sense at the end of the day?
I’m betting on the latter; however that takes time. And this contest ends on December 21st (Look on the Bright Side Day. Honest!) Not really a lot of time for genuine, quality content to take hold and start driving traffic and the message, but my gut tells me the Vidlians (my word!) will see my M.O. and entertain thoughts of inviting me to interview with them.
We’ll see. In the meantime, you should pay attention to what companies are doing in the social media space. How are they doing? Would you suggest ways they can use the medium better? Do share!

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What do Social Media and ROI have in common?

Take a look at this quick and interesting little video from Socialnomics. In it you’ll see all sorts of facts and figures about the suspected returns on investment that you’re likely to get when you employ an active social media campaign.
Take for instance The up and coming “Official Video Licensor” is employing a social media contest to find their next social media expert.
Online marketing is growing every day, and when companies leverage the 2010 Web applications available, it can be quite easy to see real ROI on their social media marketing efforts.

Social Media ROI: Socialnomics is by Socialnomics author Erik Qualman. This video showcases several Social Media ROI examples along with other effective Social Media Strategies. Music is by Bob Sinclair (“Tennessee”)

How Could Comcast, NBCU, HULU and Vidli Play Together?

Just finished the well thought out and written article by Jim O’Neill of Fierce Online Video entitled, In Comcast’s NBCU lineup, is there room for Hulu?. Mr. O’Neill lays out what is likely to be how Comcast Cable, the controlling interest in NBCU after agreeing to a joint venture with General Electric will likely operate.
Disney_logo All’s well and good. I suppose. Granted I’ve not done any serious research and obviously don’t know the players, but I have my reservations. When the announcements were starting, my friend @NyahWilliams asked me what I thought. I told her that I’ve no real experience with Comcast as a company, but I do read.
That’s the great thing about the Net. All these blogs, Twitter, various other social interactions. Just paying attention allowed me to have a relatively informed opinion to share with her. I’ve read very little positive about Comcast’s products and customer service.
fox_logoNow they have all the great stuff the Jim outlines in his article, and it causes me to worry about that control; that power they might wield over stuff I like to watch (Chuck, I’m looking at you 😉 )
Anyway, now that I’m striving to get a gig with the Vidli, The Official Video Licensor, it occurred to me that Vidli’s services of offering per video licensing fees might be the perfect solution to help ensure that Hulu stays in operation.
nbcu-logoDon’t get me wrong. I don’t want to pay for content any more than you do; neither do I want to watch 8 to 10 commercial units per break. (WTF are the networks thinking anyway?) I watch the 15 to 30 second break on Hulu shows. Because they force me to. But that’s fine. When it gets upwards to 4 or 5 units? Maybe not.
So, I’m just pondering that if a service like Vidli could land accounts with the copyright holders that provide Hulu with content (talking of course about NBCU, Disney, Fox) then perhaps there could be alternative online video monetization that would give us, the consumers, affordable access to shows with reduced advertising or none whatsoever.
new_vidliJust saying, there are some alternatives for the big players to consider that doesn’t force online video, IPTV, etc to become synonymous with the 60 year old boob tube operations.

Testing Twitter Tools, on WPMU

Trying to get Alex King’s Twitter Tools to work correctly with the site. Currently, this site runs on a WordPress Multi User installation. WPMU can sometimes not behave well with plugins coded for the single site WordPress installation.
[affmage source=”amazon” results=”2″]twitter[/affmage]
[affmage source=”overstock” results=”2″]twitter[/affmage]
Thinking that I had the plugin installed and activated, however, when I published my last post, I had yet to enter a username and api number.
Now that those have been created, added, and saved I am hoping the actual post link will also get posted to twitter. We shall see shortly! Check out some related stories on the web…

Image representing as depicted in Crunc...
Image via CrunchBase
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