Boldly Going » social media marketing

Video Monetization Space Should Heat Up with Vidli.com in the Mix

JamesK — Tue, 15 Dec 2009 02:53:47 +0000

Clearly there are a ton of companies that are trying to monetize your video for you. While they’re at it, they hope to take a piece of that transaction and keep themselves in the black.

Proper video licensing and video monetization is no easy prospect. Take a look at the excerpt from the post below on Youtube’s attempt to monetize over a billion videos that are streamed EVERY DAY! It’s not easy, even for almighty Google.

And that brings me to Vidli.com and their desire to jump into the video money making machine. With their self proclaimed title as The Official Licensor of online video, Vidli.com is plans to provide content owners with the ability to sell, buy and rent their copyrighted video content.

And I’m attempting to get hired by Vidli to become their next Social Media Person. Should you find this post interesting perhaps you could take 37 seconds or so, and help Vidli hire James D Kirk (that’s me, BTW )

Presenting the XPlayer

The All Access Live XPlayer is an affordable way for you to control how your video and live broadcasts appear on the Internet. Using the advanced features and customizable tools of The XPlayer, your content is presented to a world wide audience in perfect form. The XPlayer is more than a fancy player, it is a video management and monetization system. Each player is wrapped with an in-stream ad system and serves ads from companies like Frontier Airlines, Lysol, Game Crazy, Miller Light, and many more. The XPlayer is a turn-key solution to start making money with your content today.

Pop Warner Selects Monetize Media for Live Video Streaming of their Events

Monetize Media Inc., the leading online video platform, today announced that Pop Warner Little Scholars, Inc. has selected Monetize Media as its exclusive provider for live and on-demand video webcasting of its regional and national events covering both Pop Warner’s 2009 Superbowl Football championships and National Cheer and Dance competition. Pop Warner is pleased to utilize all the features of Monetize Media’s Online Video Platform which includes online video management, encoding, customized video players, publishing, syndication, aggregation, analytics, and advanced monetization capabilities.

Partner content at the heart of YouTube monetization strategy

This means the vast majority of videos on YouTube have absolutely no advertising at all, because the company is only comfortable serving advertising against what it calls partner content. According to the partnerships qualifications and FAQ, people or organisations applying to be a YouTube partner they must meet the following requirements:

You create original videos suitable for online streaming.
You own or have express permission to use and monetise all audio and video content that you upload – no exceptions.
You regularly upload videos that are viewed by thousands of YouTube users.

YouTube cashes in on one billion weekly views (telegraph.co.uk)
Online Video Round-up: 16 Posts About Marketing with Video (biztipsblog.com)
Madison Avenue’s Frustration with Online Video: Quality is “Complete Crap,” top WPP Exec (beet.tv)

Marketing: Events vs. Processes

JamesK — Thu, 10 Dec 2009 21:44:44 +0000

You know what I love about Seth Godin’s posts? They are quick, to the point, unusually poignant, and short reads (mostly). His post today, The reason social media is so difficult for most organizations, really brought it home today for what I’m doing in my career pursuit right now.

Hopefully you are aware that I’m attempting to get an interview with Vidli.com, The Official Video Licensor. They are a new startup that is offering free beta invites through the previous link. By clicking through and signing up for their no cost account, you’ll be helping get me closer to an interview with them for a new Social Media Marketing position they are offering.

The reason Seth’s post interested me so much is how it relates to what I’m doing in my approach to this contest. I’m doing my best to actually use a number of facets of social media to make my case to you, my friends and occasional readers. By creating what I hope to be genuine content that will benefit you and casually inserting a link and request the favor of having you sign up, I am focusing on the “process marketing” angle.

Some others attempting to get invited to interview with Vidli.com are effectively using Twitter and/or Facebook. From my perspective those attempts however amount to “event marketing”.

By that I mean those messages are all about the contest itself, the contestant, and not really about the longer tail advantages of creating quality content that could continue to drive traffic and interested users to Vidli in the long term future.

Of course, there’s nothing wrong with pleading on Facebook and Twitter to help a lad (or lass!) out. I’m also inserting variations of those messages into my stream as well. My hope is that by attempting to do more than just beg for your action on my behalf, you’ll be more willing to take the 37 seconds or so and click through to the Vidli.com beta invite sign up form.

You would be helping me out tremendously. And if you told just 3 of your friends or family members about the good you did, that would help out 3X as much! Oh, did I mention that I’ll be buying beverages if/when I get hired by Vidli when this is all done (disclosure: you actually have to have signed up for me to qualify for this offer )

Thanks for your time!

Are Facebook, Twitter and Blogging Right For Your Business? Free Webinar Offered August 20, 2009 (prweb.com)
Good grief, I’m one of the smartest people in social media! (brendancooper.com)
The ROI Of Social Media (chainringaction.blogspot.com)
Will Social Media Pay Off? (ariwriter.com)
Businesses Measuring Impact of Social Media (weatherby.net)
Content marketing with Squidoo (opencircle.co.za)

How Are You Busting Social Media Myths?

JamesK — Mon, 07 Dec 2009 23:29:20 +0000

Loved reading Aliza Sherman’s post over at Web Worker Daily entitled Twittering Causes Blindness: Busting Social Media Myths. (Thanks @JosephCizek!) In her article, Aliza really simplifies the overriding thoughts about social media marketing and how businesses are trying to use it like they have used every other mass communications medium.

: Image via Wikipedia

I was especially drawn to

Myth 6: Social media is the new advertising platform

It’s about communications not advertising! As simple as that. Really.

Clearly, smart folks are using the Social Media sites to express their thoughts and attempt to brand their offerings. Done right and that’s a great thing. Take a company like Vidli.com who is using the social media networks to find their next Social Media Expert. They’ve designed a contest (of which I am participating in) to see who can accumulate the largest number of sign ups for their beta services.

What’s important about this is that Vidli, and others maintain focus on their business models. Do they simply want a ton of possibly not truly interested folks signing up? Or is the longer tail of quality content being generated that eventually points highly qualified folks towards their business offerings going to make more sense at the end of the day?

I’m betting on the latter; however that takes time. And this contest ends on December 21st (Look on the Bright Side Day. Honest!) Not really a lot of time for genuine, quality content to take hold and start driving traffic and the message, but my gut tells me the Vidlians (my word!) will see my M.O. and entertain thoughts of inviting me to interview with them.

We’ll see. In the meantime, you should pay attention to what companies are doing in the social media space. How are they doing? Would you suggest ways they can use the medium better? Do share!

How Could Comcast, NBCU, HULU and Vidli Play Together? (boldlygoing.com)
Seeing the Trees in the Social Media Forest (myventurepad.com)
Social Media improves Paid Search Performance by up to 300% (webmetricsguru.com)
Seth Helps Me Describe Vidli.com’s Video Licensing (jamesdkirk.com)
How Can You Help Get Someone Hired? (jamesdkirk.com)
The New Badge of Direct Marketing (opinion.rapp.com)
Beware Social Media Snake Oil (businessweek.com)

What do Vidli.com Social Media and ROI have in common?

JamesK — Sun, 06 Dec 2009 22:47:53 +0000

Take a look at this quick and interesting little video from Socialnomics. In it you’ll see all sorts of facts and figures about the suspected returns on investment that you’re likely to get when you employ an active social media campaign.

Take for instance Vidli.com. The up and coming “Official Video Licensor” is employing a social media contest to find their next social media expert.

Online marketing is growing every day, and when companies leverage the 2010 Web applications available, it can be quite easy to see real ROI on their social media marketing efforts.

Social Media ROI: Socialnomics is by Socialnomics author Erik Qualman. This video showcases several Social Media ROI examples along with other effective Social Media Strategies. Music is by Bob Sinclair (“Tennessee”)