Tag Archive | Marketing and Advertising
December 8, 2009  

What is Happening in Video Monetization News Today?

As I learn more about the detailed processes of video monetization, I am coming across a ton of interesting stories. I’ll start collecting them and making posts here. If the concept goes well, perhaps I’ll start up a new site to focus on monetizing video, licensing fees and other issues and perhaps DRM topics as well.

Early 1950s Television Set
Creative Commons License photo credit: gbaku

You probably know that I’m attempting to get hired by Vidli.com and as such really need to increase my knowledge about online video and how it works from a business model perspective.

The work I did with TheFightChannel.com as we tried to launch that business really got me hip deep into online video. From content delivery networks to transcoding, I learned a lot. In fact, as part of that experience I actually filed two patent pending processes for delivering online video and audio in some interesting and unique ways.

Below are recent stories that seem worthy of in depth study. Thanks!

Kyte & LEVEL Studios Formulate Partnership Allowing Brands & Enterprises to Maximize Online, Social & Mobile Web Presence

Kyte, the online, mobile and social video platform for live and on-demand content and LEVEL Studios, an independent digital agency, today announced the formation of a strategic partnership that will provide brands and corporate enterprises with the ability to maximize their online, social and mobile Web presence through interactive, multi-platform social video experiences. Monster Energy, the leading provider of energy drinks in the United States, is the first brand to benefit from the partnership – having recently unveiled its new Web site designed by LEVEL Studios and incorporating Kyte’s online video platform to engage audiences and build brand awareness across the social Web.

TVDeck Is All Kinds Of Awesome – Finds The Best Videos Online

TVDeck, a newly launched website, wants to organize all the best internet video content, and give it to you with a beautiful UI. In the words of their leader: “TVDeck is a video show search and aggregation site. We find the best videos and categorize them by topic showing the most recent headlines from each show.”

iBNSports and Vootage Raise Standards for High School Sports Broadcastst

Internet sports television network iBN Sports announced today that they have joined forces with their primary competitor for high school sports, Vootage. For the past four years, the two companies have led the way in live broadcasts of high school sports in California and sports fans will now benefit from the strengths of both companies. Vootage’s advanced in-video tagging technology and statistical data tracking will combine with the robust streaming platform and back-end infrastructure of iBN Sports to deliver the most comprehensive high school sports broadcasts on the Internet at the highest quality.

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December 7, 2009  

How Are You Busting Social Media Myths?

Loved reading Aliza Sherman’s post over at Web Worker Daily entitled Twittering Causes Blindness: Busting Social Media Myths. (Thanks @JosephCizek!) In her article, Aliza really simplifies the overriding thoughts about social media marketing and how businesses are trying to use it like they have used every other mass communications medium.

Aliza Sherman
Image via Wikipedia

I was especially drawn to

Myth 6: Social media is the new advertising platform

It’s about communications not advertising! As simple as that. Really.

Clearly, smart folks are using the Social Media sites to express their thoughts and attempt to brand their offerings. Done right and that’s a great thing. Take a company like Vidli.com who is using the social media networks to find their next Social Media Expert. They’ve designed a contest (of which I am participating in) to see who can accumulate the largest number of sign ups for their beta services.

What’s important about this is that Vidli, and others maintain focus on their business models. Do they simply want a ton of possibly not truly interested folks signing up? Or is the longer tail of quality content being generated that eventually points highly qualified folks towards their business offerings going to make more sense at the end of the day?

I’m betting on the latter; however that takes time. And this contest ends on December 21st (Look on the Bright Side Day. Honest!) Not really a lot of time for genuine, quality content to take hold and start driving traffic and the message, but my gut tells me the Vidlians (my word!) will see my M.O. and entertain thoughts of inviting me to interview with them.

We’ll see. In the meantime, you should pay attention to what companies are doing in the social media space. How are they doing? Would you suggest ways they can use the medium better? Do share!

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