Lazy Internet Marketing
One of the aspects of these blogging networks that truly concerns me has to do with the web site owners that become members and then stay completely internal to that network as they attempt to use the system to generate new traffic and actions to their site.
While it is possible that every single “shout box” entry I’ve ever gotten was placed by someone who logged out of the network, and then visited my site and then logged back into the network in order to leave a “shout”, I doubt it. That’s the beauty of how the BlogCatalog/bumpZee/MyBlogLog’s of the world work. You install their widget (hopefully customize its output to fit into the look and feel of your site) and that way others can see those whom have visited you pages of late.
When an email notification is delivered to my inbox and I spend the time to go to the blog network site, login and read the shout, private message, whatever, I’ve obviously invested some amount of effort to the process. And that’s how things are designed to work. No arguments there.
I get messages that say “Please come to my site, and leave a message about this that or the other…” (see image insert) and then I go to my home page to check on whether that person actually spent the time to visit my site, and leave any comments on any of my posts. When they haven’t, I immediately know they are just being a lazy internet marketer who thinks that I am going to be so impressed with the fact they left me a “personal” message at my (in this case) BlogCatalog page,
that I’ll immediately jump through hoops, click the two or three page views to get to their actual blog/web site, and spend the time reading and commenting there about whatever.
And to make it worse, if there is ANYTHING of interest at all that makes me want to click through to their sites, if they haven’t even taken the time to install the widget that shows others who has visited their site from that network, the browser window immediately gets closed and I move on with my work. Yes, I realize there are hosting sites that may not allow for the widgets to be installed. Whatever. Host the code on your own server. If you are going to be legitimate at some point in your online ventures, you are going to have to get to a host that will give you more flexibility or spend the $10 a month for shared hosting accounts that allow you to host your own. It’s really not that hard. Try it!
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