Three Steps to “Bang”
As Boldly Going is maturing with each passing day (a great example of this is how our corp home page jumped from “good” to “cool” with the new rotating splashes), we’re very focused on taking steps that get us to the “bang” - to when it’s more than just a couple of guys that think this is a great site that should be visited several times a day.
Brian Clark at Copyblogger has once again dished out some great food-for-thought in Blueprint for a Brilliant Blog Launch. After reading his article, I sized-up Boldly Going against his three steps to a “bang,” which are cornerstone, networking, and attraction…
- Cornerstone: I feel good that we’re working on this. James and I are adding new posts all the time, but there still needs to be a regimen developed for it (before he can even say it, yes - my path to a regimen is far longer, I know!). A concern that jumped from the back of my mind to the front is the question of what our posts say about us…are we properly defining Boldly Going by what we are writing? I think this will come in time, as we write more and as we get feedback.
- Networking: I personally feel a certain amount of isolation when it comes to the Web community, specifically a network of people I want reading BG, contributing content, working with us as production team and as clients, etc. We’re taking steps to utilize our content to help in networking, like the article suggests (commenting on others sites, etc.), but this can be done even more so. Also, more content is more opportunities to network…I’ve got to keep that in mind
- Attraction: Over the last few months, James and I have had several ideas on what would be in this category - what would be “the thing” that puts BG on the map? This Copyblogger article renewed in me the drive to review our ideas, and start developing one of them into what gets us the “bang.”
Thank you, Copyblogger, for giving me some good thinking-material today.
Consider subscribing to Boldly Going's RSS feed
You'll receive all the latest Notes and Articles!
Comments
-
Featured Book
