As I have been moving down my career path, I have seen my interests moving away from the “left-brain” world of Web site scripting and coding, and more on the visual and textual aspects of not only Web sites, but also sales and marketing.
Brian Clark’s Copyblogger (site | feed) is a site I go to almost daily, for insight and inspiration. His site is what I need to remember when clients ponder why I suggest a copywriter for their project, when “they can do that writing stuff just fine.”
A fine example of why Copyblogger is a must-read for copywriters, and evangelists of professional copywriting, can be found in the write-up for David Ogilvy:
http://www.copyblogger.com/the-david-ogilvy-playbook-for-business-blogging/
In the Copyblogger article are some pearls of wisdom extracted from Ogilvy’s book, Ogilvy on Advertising. Being focused on Web development lately, the post reminded me that I ultimately want to shift my bulk of daily activity to writing, and it helped me remember why.
