Message to Tony Mase of Constructive Science
Following is a copy of the comment I left today on Tony Mase’s marketing blog promoting the writings of a turn of the (19th) century self help guru, Wallace D. Wattles. You can find Tony’s site at ConstructiveScience.com. I fully recommend him as a purveyor of Wattles publications as they can be hard to find.
Tony, being a blogger, reading, posting and commenting every day, I have to say how ashamed I am for you and your usage of blogging as a promotional tool for your Wattles’ products. Yes, I am absolutely a supporter of using the technology in marketing purposes. Yes, I feel with effective linking techniques a marketer can direct traffic from their blog to the promotional sales site. Yes, using the RSS or ATOM feed syndication methods works much, much better for those in the know than the email protocol.
And YES, I have bought several products from you, and am likely to do so in the future as you have demonstrated to me the trust factor I need when making a decision as to where to spend my self-help investment money.
However, the challenges arise in this post with the obviously overlooked editing process and several repeated sentences. Not just one word here or there, but several complete thoughts. Maybe you were trying to drive those points home, however, I’ve never read this “technique” from you prior.
Your “liberal” usage of linking back to your sales site is complete off the boards, ridiculous to the point that I am very nearly considering canceling my RSS feed. As such, I would never get another message from you since I no longer get your emails (because I get the message in my preferred format of news feeds). Yes, I’m but one person, however, if you allow this comment to go through, I would heartily urge others to express their dissatisfaction with the having to see every other word linking back to the same web page. Are you thinking all of these extra links are some how going to increase your Page Rank and subsequent search engine / blog search results? They won’t!
You have a clean blog design. You present effective articles that are clearly enticing to the user, however, if someone has subscribed to your blog, they probably already have one or more Wattles products from you, or one of the other reputable proprietors of Wattles words. Why not leave the marketing messages for the email blasts that I know you do, and leave the blog posts for actual, real insight from you, someone we want to know and trust, to be delivered to those of us that sign up for RSS for value add? Of course a marketing message with each post is perfectly acceptable. And yet, you simply take the very, exact same content that you use in your bulk email marketing and send in out to the RSS subscribers.
Just not cool, my friend. And I say this with total respect for someone that has demonstrated success online with his marketing of Wattles materials for a long time. Please learn that marketing messages DO NOT translate equally across different communications technologies.
And please have someone putting more effort into reviewing and editing your content, whatever it ends up being.
Finally, my guess is that you won’t post this comment, as is your right being the site owner. I will however be posting a copy of this (admittedly too long, apologies) comment as a post on my personal site.
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